Lyle & Scott proudly presents Wear It Your Way Spring/Summer 2025, celebrating individuality, confidence, and self expression. Featuring a diverse lineup from football, music, media, and culture, Lyle & Scott celebrate those who dare to make their mark in their careers, through their personalities, or unique sense of style.

For generations, Lyle & Scott has been synonymous with quality essentials but Wear It Your Way marks a new chapter, one that blends our heritage with modern sophistication, focusing on quality and diversity. This campaign shifts perceptions, expanding beyond tradition. By allowing each talent to choose their pieces, the representation remains authentic—diverse by choice, not by force, and showcases our Legacy, Reframed and Sports collections.

Leading the football representation are Joleon Lescott, Curtis Davies, and Jermaine Pennant—former England internationals who now shape the sport through media. Joining them are Troopz, Adam McKola, and Abbie Summers, football content pioneers offering passionate insights. Current professional Devante Cole—son of Andy Cole, blends footballing pedigree with a keen eye for style.

Beyond the pitch, sports broadcasting takes centre stage with Charlie Parsons of The Stomping Ground, Fuad Abdul-Aziz of ViperSport TV, and renowned presenter Eddie Kadi. Their storytelling captivates audiences across digital and traditional media. Meanwhile, Watson D. Hirschfield, a rising force in comedy and content creation, brings wit and charm. Representing grassroots football, Top Baller showcases how 1v1 tournaments are shaping the future of the sport.

This is about more than fashion—it’s about individuality and making choices that reflect who you are. Whether it’s the smart-casual aesthetic of Joleon Lescott, the bold yet refined selections of Devante Cole, or the effortless cool of Devlin, each look tells a story.

Joleon Lescott described his outfit as “clean, sleek, and surprisingly modern.” He embraced the collection’s versatility, choosing outfits that transition seamlessly from broadcasting to socialising. He noted how the brand’s reimagined logos, colour palettes, and tailored fits have evolved beyond their classic essentials.

At its core, this is about empowerment. Dare to make your own mark means owning your space, whether in your career, passions, or personal style. These individuals are not just influential figures; they are pioneers who challenge norms, redefine expectations, and carve their own paths. From the pitch to the stage, from YouTube to the streets, Wear It Your Way SS25 is a testament to authenticity. Lyle & Scott isn’t just a brand, it’s a platform for self-expression, style, and confidence. And this is just the beginning.